The Story Behind VITΛWEΛR: Designed for Women Who Do It All

In a world where women are balancing career, fitness, relationships, and self-care, what you wear — and how you take care of your body — should work together to help you feel your best. That belief is at the heart of VITΛWEΛR.

Born From a Need for More Than “Just Activewear”

VITΛWEΛR started with a simple mission: to give women more than just clothing. We wanted to create a complete lifestyle — apparel and programs — that empower you to look and feel incredible from the inside out.

Our activewear is designed with movement in mind: 4-way stretch, breathable fabrics that feel like a second skin, and silhouettes that flatter while they perform. But we didn’t stop there. We paired our apparel with a Weight Gain Program for women who want to build strength, curves, and confidence — so you’re supported in every part of your journey.

Inspired by the Everyday Athlete

Whether you’re in the gym following your program, going for a Pilates session, or grabbing coffee after a workout, VITΛWEΛR keeps you comfortable, stylish, and ready for anything. Our twist-front sports bra and high-performance shorts are designed to stay in place while you train, while still giving you that elevated, fashion-forward look.

Why VITΛWEΛR?

The name itself represents vitality and wearability — clothing and programs that give life to your movement and support your lifestyle. The “Λ” is a symbol of strength and elevation, a reminder to keep pushing for progress in and out of the gym.

Just the Beginning

We’re starting with three powerful essentials:

- The Weight Gain Program: A step-by-step plan for building a stronger, more confident you.

- The Twist-Front Sports Bra: Feminine design meets performance support.

- The High-Performance Shorts: 4-way stretch, quick-drying comfort that moves with you.

This is just the start of the VITΛWEΛR journey. Together, we’ll keep growing — in strength, in style, and in community.

Welcome to VITΛWEΛR. Here, you’re not just wearing activewear — you’re living the lifestyle.